Introduction to Public Affairs
This course provides the knowledge for those new to public affairs, as well as for anyone working in policy-making or government who needs a greater understanding of how decisions are made. It provides an excellent overview of decision making and elements that comprise a successful strategy.
Who is this for?
- Chief Executive Officers
- Directors
- Company Secretaries
- Strategic and Senior Advisors
- Board Members
- Heads of Department
- Members of Parliament
What will you learn...
What is Public Affairs?
- What does this mean?
- How else is it known?
- Who do we mean?
- Tools of the trade
Understanding and influencing the political process
- Influencing policy
- House of Commons
- House of Lords
- Think tanks, media & campaigns
- Select Committees and legislation
- Risks in public affairs
Planning to influence – your public affairs strategy
- Planning your campaign or strategy
- Understanding your audience
- Building an influential argument
- Getting past the gatekeepers
- In the meeting
Identifying your audiences & building influence
- Identifying new stakeholders and building understanding of existing stakeholders
- Building arguments and information consideration
Monitoring your public affairs work
- Monitoring public affairs impact
- Challenges in monitoring public affairs
Tools, tactics and channels
- Tools, tactics and channels used in public affairs
- Public relations in public affairs
Moving forward in public affairs
- Best practice sources
- Industry news
- Networking and further reading
Book You Course Now
Course ID: LM09
Duration: 5 days
Course fee: £3,900.00
Meet your Tutor
Patrick opio
MSc MSc DIC MAPM
Project Managment Proffessional and trainer with nearly 20 years UK and overseas experience in planning and project controls.